Conversion-built templates for real local businesses.
Low-cost website templates and tools based on proven conversion and local SEO principles—so small businesses can get more calls without paying agency prices.
Templates
Ready-to-launch website templates built for specific industries, each with conversion-focused design and local SEO optimization.
Roofing Lead Generation System
A ready-to-launch roofing website + guides to help contractors get more calls, reviews, and local search visibility.
- Conversion-focused roofing website template
- Setup + customization guide
- Google Business Profile optimization guide
- Review generation system
HVAC Lead System
Coming soon: A conversion-focused website template designed specifically for HVAC contractors.
Pressure Washing Starter Site
Coming soon: A ready-to-launch template for pressure washing businesses.
Local Cleaning Lead System
Coming soon: A conversion-optimized website template for cleaning service businesses.
Simple tools for busy owners
Beyond templates, The Lead Forge will offer straightforward tools like audit checklists, review request scripts, and plug-and-play systems that help local businesses get more customers without needing a marketing degree.
Google Business Profile Checklist
A comprehensive checklist to optimize your Google Business Profile for maximum local visibility and more customer calls.
Review Request Script Pack
Proven email and text message templates to help you get more 5-star reviews from satisfied customers.
Local SEO Audit Tool
A simple checklist to audit your website and identify quick wins for better local search rankings.
How It Works
Get a conversion-focused website and the tools you need to start getting more leads—all in three simple steps.
Pick a template
Choose a template built for your industry, based on proven conversion and local SEO principles.
Checkout on the template's page
Each template has its own landing page (like our Roofing Lead Generation System). You purchase securely and get instant access.
Launch with the included guides
Use the step-by-step setup and Google visibility guides to customize, publish, and start getting real leads—without hiring an agency.
All templates are designed to be manageable for non-tech business owners.
Why It Works
Our templates are built on three core principles that drive real results for local businesses.
Built to convert
Pages are structured around clear calls-to-action, trust elements, and mobile-first layouts that turn visitors into customers.
Local search focused
Templates are built with local SEO best practices (like structured data, strong copy, and guidance for Google Business Profile).
Affordable and practical
Small businesses get a system they can actually afford instead of a $5k+ custom site, with everything they need to succeed.
Frequently Asked Questions
Everything you need to know about our templates and tools.
Not at all. Our templates are designed specifically for non-tech business owners. Each template comes with step-by-step guides that walk you through customization, setup, and launch. If you can use email and basic word processing, you can use our templates.